Meet Lauren Ing of SMD Cosmetics

Article in Voyage LA Magazine:

Today we’d like to introduce you to Lauren Ing.

Thanks for sharing your story with us Lauren. So, let’s start at the beginning and we can move on from there.
My vision was to provide EFFECTIVE, UNIQUE, PREMIUM, LUXURY skincare that was also natural, safe and non-toxic. I knew there was natural skincare out there and also luxury skincare, but nothing that provided both of these qualifications in a way that didn’t feel like a sacrifice of one or the other. I want women to feel that they are making their skin more beautiful, youthful, radiant but without sacrificing peace of mind and health.

I am like many of you, I, too, struggled with terrible skin. I suffered from acne, acne-scarring, allergic-reactions, sensitive skin, dry-patches, oily-patches, redness, and breakout. It caused me to feel self-conscious, depressed and hopeless about myself and my skin. I had tried all types of products: expensive, mass, organic, prescription and cosmeceuticals, loaded with harsh chemicals, and even concoctions prepared at home. I changed my diet and cleansed and cut out dairy and still I faced irritated and angry skin. And, unfortunately, nothing showed lasting results. I started to see real results with Saimdang Cosmetics’ line of natural, herbal-medicinal based products. When I saw AMAZING results, I was hooked!! Coincidentally, Saimdang Cosmetics, was exploring the idea of launching its premium, natural, herbal medicinal based skincare products in the United States. Saimdang, founded over 20 years ago, was one of the first natural skincare companies based on herbal medicinal formulations. This began the start of SMD Cosmetics International.

Has it been a smooth road?
SMD Cosmetics is one of Korea’s most prestigious, top-selling skincare lines formulated on over 2,000 years of herbal medicine wisdom by a team of researchers and chemists to revive, replenish and rejuvenate your skin using the power of nature and innovative technology. Since it was founded over 20 years ago under the name Saimdang, the challenge has been launching it under a new name, SMD Cosmetics, here in the US.

Despite this re-launch challenge we have been honored that top celebrity make-up artists have discovered how powerful our products are and how their skin can transform with the right products. The challenge is in communicating and having to educate people from scratch about what they should be putting on their skin and why. The product really sells itself in Korea because of all the accolades and awards won, we even won the prestigious Presidential Award in 2011.

Another obstacle SMD faces is the award-winning packaging is in Korean, and although it’s authentic to the brand origin it has been an obstacle to have English labels added. It helps that the “K-beauty” trend is a big movement in the US and people are craving Korean skincare but SMD is taking the already exalted status of “K-beauty” to the next level!

So, as you know, we’re impressed with SMD Cosmetics – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
SMD Cosmetics is a luxurious skincare company with 20 years of history and patented formulas. It’s the attention to meticulous detail that goes into making each product that sets SMD apart. The premium products are made with the VIP, elite clientele in mind. From every exclusive ingredient, the careful selection of the environmentally friendly glass bottles, to the top-fashion designers that helped craft the award-winning design and packaging, no detail is overlooked. And I am most proud of the fact that industry professionals are recognizing this. That’s why we are proudly sold in Nigel’s Beauty Emporium, a destination for Hollywood’s best.

Celebrity Makeup Artist Elizabeth Hoel-Chang is a big fan of the brand now and uses the SMD Inhyunjin collection, and she sent me this quote: “You and your family have a gift to really be able to help people. It’s not only about great skin, but also giving people the confidence and knowledge of what they are putting on their skin… a healthy, nutritional element to help preserve themselves. In a day and age of snake oil tonics and empty promises, this line of skin care is the miracle and truth people need to know about and have the ability to get it for themselves because they deserve it. !!”

The creation of the exclusive Inhyunjin anti-aging line that Elizabeth Hoel-Chang is referring to is true labor of love; with six rare ingredients that are processed nine times over fifty days. The process includes fermentation, resulting in powerful probiotics that preserve the product, naturally. I’m proud to give people a natural product that lends results!

Our best-selling product, the Saromae Quintessential Snail Serum Concentrate, is the perfected result of combining the precise formulation of natural ingredients and ancient herbal science. It contains 62% pure snail filtrate extract, which is the perfect balance of efficacy and texture. This cruelty-free, all-in-one formula reduces wrinkles, dullness, sun damage, hyper-pigmentation, and acne scarring. It also deeply hydrates, reverses signs of aging, and brightens the skin. It’s truly a GAME CHANGER!

Pricing:

  • Perfect for summer try the AloGel Skin Perfecting Botanical $30
  • Best selling Saromae Snail Serum Concentrate $70
  • Try the 5 piece anti-aging Inhyunjin travel set for $125

Contact Info:

http://voyagela.com/interview/meet-smd-cosmetics-headquarters-san-francisco/

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