Before and Afters…

I love sharing our before and after posts…it is so exciting and rewarding to see people skin heal of acne, scarring, age or sun spots from SMD Cosmetic products.  Here are some that came through today on FB!

Post number 1:

OK, my sweet daughter is such a sport for letting me share her before and after pics! THIS DRASTIC TRANSFORMATION HAS TAKEN PLACE IN TWO WEEKS!!! We are so thrilled with the results of the SMD Cosmetic’s AloGel Skin Perfecting Botanical and the Replenishing Volcanic Ash Mask from Fenix that she isn’t bothered by her teenage acne anymore!! This hit her out of nowhere! We tried everything! Who would have thought? The partners of SMD both experienced this miraculous transformation (adult acne) with this product and told me that I had to try this on her. It is FABULOUS! This gel is all natural and non toxic. And, it’s a rare aloe formula that absorbs into the skin so you can apply makeup over it. She puts this on morning and night. And the mask by Fenix draws out impurities and is also toxin free. She is thrilled and so am I!!! The direct links are below. If you have a membership you get 25% off all of your orders!


Post number #2 Liliana has been using the Saromae Brightening line for age and sun spots for just 3 weeks now!  She has has the Inhyunjin travel set!  They are rocking!!


We love before and afters!! Please share on Social media and receive a discount code!

Angelina Jolie in Harper Bazaar…

Angelina Jolie on cover of Harper’s Bazaar’s 150th ANNIVERSARY ISSUE, using SMD’s full line of skincare, including INHYUNJIN and Saromae Snail Serum Concentrate, for beautiful, healthy, glowing skin! Thanks to her personal make up artist Toni’ G. who has been using SMD Cosmetics for over a year now!  Toni knew how important safe and non toxic skincare was important for Angelina so took the liberty of introducing her the products.  Here are some of our favorite images from the shoot done in Africa…

As Harper’s Bazaar celebrates its 150th anniversary, Jolie shares her thoughts on women’s rights and our responsibility toward the environment.


Rag & Bone t-shirt; Ralph Lauren Collection pants; Beladora earrings; Ariat Two24 boots; Jill Heller vintage bangles; Jolies own necklace and ring.

Alexi Lubomirski
Gabriela Hearst blouse; Jolies own earrings.

Alexi Lubomirski
Atelier Versace gown. Alexi Lubomirski
Dior dress and rings. Alexi Lubomirski

Ralph Lauren Collection dress; K. Jacques sandals. Alexi Lubomirski

Angelina Jolie is a filmmaker, a special envoy of the United Nations High Commissioner for Refugees, and a cofounder of the Preventing Sexual Violence in Conflict Initiative. The Breadwinner will be in North American theaters on November 17, with worldwide release dates to follow.

Women’s Rights

International law requires that women and girls must be equal with men and boys. This means full equality in:

  • The right to participate in international, national and local politics and society.
  • The right to education, work, and access to the economy.
  • The right to health, including sexual and reproductive health.
  • The right to life, and not to be subjected to violence, especially rape and domestic violence.
  • The right to equality in their relationships among families, communities, and religions

This legal duty to ensure gender equality is obligatory on all States in the world.

Source: London School Of Economics Centre for Women Peace and Security; Further information available also on

The Story Behind SMD Cosmetics…

After a decade of a friendship Lauren Ing and Amoreena Berg had gone through years of struggling with acne prone skin. Together, they had tried all types of products: expensive, mass, organic, prescription and cosmaceuticals, loaded with harsh chemicals, and even concoctions prepared at home, such as coconut oil. They changed their diet, cleansed, cut out dairy, and still they faced irritated angry skin. And, unfortunately, nothing showed lasting results. Lauren started to see real results with Saimdang Cosmetics’ line of natural, herbal-medicinal based products, which she shared with Amoreena. When both of them saw AMAZING results, they were hooked!! Coincidentally, Saimdang Cosmetics was exploring the idea of launching its premium, natural, herbal medicinal based skincare products in the United States. Saimdang, founded over 20 years ago, was one of the first natural skincare companies based on herbal medicinal formulations. This began the start of SMD Cosmetics International.

_MG_7431 Lauren SMD


My vision was to provide EFFECTIVE, UNIQUE, PREMIUM, LUXURY skincare
that was also natural, safe and non-toxic. I knew there was natural skincare out there
and also luxury skincare, but nothing that provided both of these qualifications in a
way that didn’t feel like a sacrifice of one or the other. I want women to feel that they
are making their skin more beautiful, youthful, radiant but without sacrificing peace
of mind and health.

I am like many of you, I, too, struggled with terrible skin. I suffered from acne, acne-
scarring, allergic-reactions, sensitive skin, dry-patches, oily-patches, redness, and breakout. It caused me to feel self-conscious, depressed and hopeless about myself
and my skin. I had tried all types of products: expensive, mass, organic, prescription
and cosmaceuticals, loaded with harsh chemicals, and even concoctions prepared at
home. I changed my diet and cleansed and cut out dairy and still I faced irritated and
angry skin. And, unfortunately, nothing showed lasting results. I started to see real
results with Saimdang Cosmetics’ line of natural, herbal-medicinal based products.
When I saw AMAZING results, I was hooked!! Coincidentally, Saimdang Cosmetics,
was exploring the idea of launching its premium, natural, herbal medicinal based
skincare products in the United States. Saimdang, founded over 20 years ago, was one
of the first natural skincare companies based on herbal medicinal formulations. This
began the start of SMD Cosmetics International.


_MG_7034 SMD

I found myself as an adult fighting acne, so by the time I met Lauren, I was already deep
into my search to find relief. I sought out weekly facials, dermatologists, medication,
supplements, eliminated food groups, experimented with chemical peels…ect.. You name
it, I have tried it! I was truly at my wits end. After testing positive for the BRCA cancer
genetic gene several years ago I decided I needed to take a walk down the natural, safe and non toxic path. I found out that natural meant that it was not only ineffective, but it still caused breakout! It was starting to effect my self-esteem, which made me feel depressed. I finally resorted to using organic coconut oil and organic sunscreen. It did somewhat help, in the sense that it wasn’t harming my skin, but it never gave me a youthful radiant glow… One of my fears, when starting this journey, was how my skin would react to SMD Cosmetic’s products. My first reaction was, “ I can’t sell skincare! My face is a wreck!” To my shock and surprise, my skin has never looked or felt this good! I am continually amazed that I no longer have to fight the constant acne war. It is now my passion to share with others my story and help others feel good about their skin!

For further information on SMD’s Products.

K Beauty Trend Hits Mainstream Hollywood

K Beauty Skin Care Products Wows Mainstream Hollywood Makeup Artists

I am always on the hunt for amazing skin care products and I had to look into this  Korean Beauty or #Kbeauty trend. What’s all the hype about? Why is it such a topic of conversation?

The trend is referred to as K beauty, and it’s all about the ingredients. Celebrity make-up artists are using it more and more too. Well, I got to speak with 2 notable celebrity MUAs that shared with me their favorite #Kbeauty product and also gave us some tips on trends to watch for this summer!

Here is Elizabeth Hoel-Chang Celebrity Make UpArtist for the hit TV show This Is Us, on her summer skin care tips and tricks:

Celeb MUA Elizabeth Hoel-Chang“I spritz a spray of rose water on my clean face before I put on my favorite natural Korean skin care products from SMD Cosmetics. I use Khiel’s SPF 50 facial sunscreen every day under my makeup. I’ve been using SMD Cosmetics religiously since November, and now I’ve completely stopped wearing any foundation because I don’t need it. The SMD Cleansing Oil is the perfect cleanser because it doesn’t strip my face of all the oil and disrupt my PH balance. It has been a life-saver for breakouts. Usually, I’d have 4X the hormonal or summer breakouts using a stripping cleanser. I then apply a dusting of mineral powder on my face, concentrating mainly on my cheek area to correct my rocesa. Simple eyeliner and mascara, and fill in my brows. I apply a bit of bronzer or light pink blush on my cheeks and am on my way. I will sometimes blot my face with a light blotting powder, otherwise just let my face be as it is. Even if my mineral powder wears off over a long day at work, it doesn’t bother me now because my skin has repaired, plumped and become so hydrated from the help of SMD Saromae Snail Serum I also make sure I drink plenty of water and implicate more organic avocadoes in my diet since they are in season and are SO GOOD for your skin!! Along with strawberries, grapes, and kale.”

So I did a little bit of digging and found out, SMD Cosmetics produces one of the most popular prestigious skin care lines in South Korea, formulated on over 2,000 years of herbal medicine wisdom! It’s a natural (which I LOVE) premium herbal medicinal-based line that is fairly new to the US! I heard that SMD products are being used by top celebrity make-up artists, and are also now being sold at Nigel’s Beauty Emporium in Hollywood.

I got to interview celebrity make-up artist and photographer, Troy Jensen, to give us this summers hottest skin care and make-up tips and this is what he had to say: Lisa-Vanderpump-The-Housewives-of-Beverly-Hills-Clarissa_Burt

“I like my “muses” to come to me with radiant glowing clear skin…I love SMD Cosmetics, a K-beauty brand new to the US…some of my clients and I use the Saromae Snail Serum on the skin under make-up for radiance. I ease my clients (Jordan Sparks, Giuliana Rancic, and Mariah Carey to mention a few) into summer makeup by first warming up their complexion. I choose a sheer foundation that will give them a warm wash of color. At the moment I’m obsessed with Dior Skin Nude Air Serum foundation. It’s so sheer, it literally looks invisible on the skin. Next I will add a peachy glow to the skin with Two Faced Cosmetics “sweet peach glow” pallet… it has a bronzer, a highlighter and a beautiful peach blush, to give you that instant beach babe look! I even dust a little highlighter and bronzer on the eyes and top of with this seasons IT beauty trend: tinted mascara (I love Benefit Cosmetics “there real mascara” in Beyond Blue. On the lips this summer, shimmer is a big trend and rose gold is really hot. Jouer Cosmetics has created a beautiful rose gold collection for the lips: I love “the long wear lip cream liquid lipstick in rose gold” and I go over it with Jouer’s lip topper in rose gold, focusing on the center of the lip and upper bow of the lip.”

After speaking to the Troy and Elizabeth I want in! I can’t wait to get my INHYUNJIN anti-aging set for myself! #Kbeauty !!!

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