Why Be A Natural Beauty?

Taking a more wholesome approach to beauty is no longer just a trend.  No only are you exposing yourself to fewer chemicals, but the benefits go beyond better skin and a healthier lifestyle, as many natural and organic products also create a smaller environmental footprint.

The common misconception is that if a product is “natural” then it won’t work.  The fact is natural ingredients deliver results and can be as effective as synthetic ones! You actually can heal your skin more on a cellular level through flowers, plants and herbs without damaging your skin.  If you think botanicals and herbs aren’t powerful, you are really missing out.

We know that swamping everything out can be tough…you might not be ready to toss out all the brands and go clean, but if you try just one nontoxic anti-aging product, you’ll be convinced it works just as well as your regular serum.  So go slow with the transition and it is easier. For instance when going clean with your eating, you can’t expect to just toss everything out and start fresh. It is overwhelming to do that. Clean out things as you run out or can invest in clean, safe nontoxic options.

People are starting to realize what we put into our body and on our skin is just as important. Our skin is an organ and we absorb 60% of what sits on our skin. Just think about that. Make safe choices for your skin and really why not if you are getting the same benefits it is sort of a no-brainer.

What is amazing about many of the big ingredients coming out right now is that they are plant derived and bio-identical options! The days of stripping the skin with acne with salicylic acid and benzoyl peroxide are over!  We can now actually heal the skin of acne with plant oils!

Do your research too, because just because a product is natural doesn’t mean it has the proven technology behind it. Founded over 20 years ago, SMD Cosmetics was one of the first Korean natural, luxury skin care companies to powerfully combine advanced technology with ancient herbal medicine. We are proud to have between 35-65 powerful and, active ingredients in a single formulation, compared to most products on the market that have 1-3 active ingredients. Everything about SMD Cosmetics is meticulous, and held to the highest standard of excellence. In South Korea we continue to be the only cosmetic company to have been awarded the Presidential Award for Excellence. We remain dedicated to being all-natural, safe, non-toxic, dermatologist tested, non-comedogenic, cruelty free, paraben free, and environmentally friendly. We never test on animals.

SMD Cosmetics is vertically integrated; we own every step of the process from research, to manufacturing which means our advanced technology is years ahead of other skin care brands. In addition, our Inhyunjin line has been certified by the Korean FDA to be an attested and proven anti-aging group of products. While SMD manufactures over 400 different products in South Korea, we are proud to be launching 14 exclusive formulations, here in the United States.  So get your natural beauty on!!  SMD Cosmetics


The Story Behind SMD Cosmetics…

After a decade of a friendship Lauren Ing and Amoreena Berg had gone through years of struggling with acne prone skin. Together, they had tried all types of products: expensive, mass, organic, prescription and cosmaceuticals, loaded with harsh chemicals, and even concoctions prepared at home, such as coconut oil. They changed their diet, cleansed, cut out dairy, and still they faced irritated angry skin. And, unfortunately, nothing showed lasting results. Lauren started to see real results with Saimdang Cosmetics’ line of natural, herbal-medicinal based products, which she shared with Amoreena. When both of them saw AMAZING results, they were hooked!! Coincidentally, Saimdang Cosmetics was exploring the idea of launching its premium, natural, herbal medicinal based skincare products in the United States. Saimdang, founded over 20 years ago, was one of the first natural skincare companies based on herbal medicinal formulations. This began the start of SMD Cosmetics International.

_MG_7431 Lauren SMD


My vision was to provide EFFECTIVE, UNIQUE, PREMIUM, LUXURY skincare
that was also natural, safe and non-toxic. I knew there was natural skincare out there
and also luxury skincare, but nothing that provided both of these qualifications in a
way that didn’t feel like a sacrifice of one or the other. I want women to feel that they
are making their skin more beautiful, youthful, radiant but without sacrificing peace
of mind and health.

I am like many of you, I, too, struggled with terrible skin. I suffered from acne, acne-
scarring, allergic-reactions, sensitive skin, dry-patches, oily-patches, redness, and breakout. It caused me to feel self-conscious, depressed and hopeless about myself
and my skin. I had tried all types of products: expensive, mass, organic, prescription
and cosmaceuticals, loaded with harsh chemicals, and even concoctions prepared at
home. I changed my diet and cleansed and cut out dairy and still I faced irritated and
angry skin. And, unfortunately, nothing showed lasting results. I started to see real
results with Saimdang Cosmetics’ line of natural, herbal-medicinal based products.
When I saw AMAZING results, I was hooked!! Coincidentally, Saimdang Cosmetics,
was exploring the idea of launching its premium, natural, herbal medicinal based
skincare products in the United States. Saimdang, founded over 20 years ago, was one
of the first natural skincare companies based on herbal medicinal formulations. This
began the start of SMD Cosmetics International.


_MG_7034 SMD

I found myself as an adult fighting acne, so by the time I met Lauren, I was already deep
into my search to find relief. I sought out weekly facials, dermatologists, medication,
supplements, eliminated food groups, experimented with chemical peels…ect.. You name
it, I have tried it! I was truly at my wits end. After testing positive for the BRCA cancer
genetic gene several years ago I decided I needed to take a walk down the natural, safe and non toxic path. I found out that natural meant that it was not only ineffective, but it still caused breakout! It was starting to effect my self-esteem, which made me feel depressed. I finally resorted to using organic coconut oil and organic sunscreen. It did somewhat help, in the sense that it wasn’t harming my skin, but it never gave me a youthful radiant glow… One of my fears, when starting this journey, was how my skin would react to SMD Cosmetic’s products. My first reaction was, “ I can’t sell skincare! My face is a wreck!” To my shock and surprise, my skin has never looked or felt this good! I am continually amazed that I no longer have to fight the constant acne war. It is now my passion to share with others my story and help others feel good about their skin!

For further information on SMD’s Products.

Finally a Night Cream that will Brighten Your Day

SMD Cosmetics night cream unlocks power of ancient herbs,
enhances natural effects of “beauty sleep”

Following the tremendous success of their celebrity-coveted Inhyunjin collection, award-winning skin care company SMD Cosmetics’ breakthrough night cream enhances the body’s own natural processes to restore beauty and reverse signs of aging. The first of its
kind, the Inhyunjin Cream Intensive Night Repair harnesses the medicinal
benefits of over 30 patented, active ingredients, processed 9 times over a
period of 50 days for a uniquely potent formula that absorbs easily, and works
exactly when skin needs it most: at night.

While you sleep, skin enters recovery mode. Body temperature lowers,
making the skin more permeable, and natural hormones go to work boosting
collagen production, detoxifying and reconstructing cells, and counteracting
damage from UV rays, pollution, and free radicals. Scientifically formulated to
penetrate deep into cells, Inhyunjin Cream Night Intensive Repair has 6 unique
and powerful active ingredients that boost the recovery and renewal process
while maintaining skin’s essential moisture to prevent signs of aging, and
restore radiance.

Packed with amino acids that protect skin from damage and improve cell
reconstruction, SMD’s patented night cream contains herbal to medicinal anti-
inflammatory tannins to reduce redness and irritation, while strengthening
capillaries to improve skin texture and tone. Upon waking, skin is healthier,
firmer, and silky smooth. For best results, use with complete Inhyunjin skin care
ritual, massaging cream on face and neck in an upward and outward motion
following Inhyunjin Emulsion. A little goes a long way with this powerful formula,
and one jar can last up to 6-8 months with nightly use. Visit

http://www.SMDCosmetics.com to learn more about the Inhyunjin collection, and to
purchase Inhyunjin Cream Intensive Night Repair.

About SMD Cosmetics:
SMD Cosmetics offers a premium line of award-winning, natural skincare
products from South Korea. Founded over 20 years ago, SMD Cosmetics has
perfected their patented formulas by using the most advanced natural skincare
technology in combination with Asian herbal medicinal wisdom that is truly
authentic. SMD Cosmetics is one of Korea’s most prestigious, top-selling
skincare lines formulated by a team of researchers and chemists to revive,
replenish and rejuvenate your skin using the power of nature and innovative
technology. For more information, visit the site at: www.SMDcosmetics.com.

What is in your skin lightening, brightening, whitening products?

There definitely is a trend in skin lightening and brightening products so I wanted to take some time to educate on the differences out there and what a consumer should be aware of.

Hydroquinone, in the past, was the standard ingredient for skin lightening treatments. Until recently, it was thought to be the safest and most effective treatment for hyperpigmentation, including age spots, melasma, sun damage and other discolorations. However, new research suggests that there may be serious side effects associated with long term use of synthetic hydroquinone. Just recently the FDA also announced its plans to possibly remove hydroquinone based products from store shelves and limit its use to only prescription based medications. Consequently, many manufacturers have begun to produce natural alternatives which mimic the skin lightening properties of hydroquinone. Ingredients such as kojic acid and licorice have become quite popular along with more advanced ingredients like Alpha-Arbutin. When combined, these ingredients can often produce results that even surpass hydroquinone but without the associated risks. Skin lighteners have come a long way in the past few years!! There is no reason to use these harsh chemicals that are just truly a hazard to your skin and health!

The process of lightening the skin occurs in several stages. Most of the current skin lightening ingredients on the market work at different stages of the process and typically provide the best results when combined together into one product. Listed below are a few of the more popular ingredients used by manufacturers of skin whitening products.

Alpha Arbutin:
Alpha-Arbutin is a bio-synthetic active ingredient that is pure, water-soluble and is manufactured in a powder form. As one of the most advanced skin lightening ingredients on the market, it has been shown to work effectively on all skin types. It is the epimer of arbutin, and research has proven that it has a stronger inhibitory action than that of (beta) arbutin. Though it is a very expensive ingredient to manufacture, even at very low concentrations, a-arbutin has shown to inhibit the activity of tyrosinase. Alpha Arbutin’s inhibitory mechanism is different from that of arbutin and can be up to 10 times more effective. The a-glucosidic bond found in alpha Arbutin offers higher stability and efficancy than the B form found in the related Beta-Arbutin. This leads to a skin whitening active that acts faster and more efficiently than existing single components.

Beta-Arbutin (Bearberry Extract):
Beta-Arbutin is often referred to as just Arbutin. As a natural extract found in bearberry (Uva Ursi) plants, Arbutin also provides a skin lightening effect on the skin by inhibiting tyrosinase activity. Though arbutin is a natural derivative of hydroquinone, it does not possess the same risks or side effects. Arbutin has been shown to be a very safe ingredient and does not break down into hydroquionone very readily. Though it is cheaper to manufacture than Alpha-Arbutin, the skin lightening effect is much less than that of its counterpart. For this reason, many new skin whitening products now use Alpha Arbutin as opposed to only beta-Arbutin.

Kojic Acid:
Kojic acid, often used as an ingredient in Asian diets, is a more recent discovery for the treatment of pigmentation problems and age spots. Discovered in 1989, kojic acid is now used extensively as a natural alternative to hydroquinone. Kojic acid is derived from a fungus, and studies have shown that it is effective as a lightening agent, inhibiting production of melanin (brown pigment). Kojic acid is a by-product in the fermentation process of malting rice for use in the manufacturing of sake, the Japanese rice wine. There is convincing research, both in vitro (in a test tube) and in vivo (on a live subject), showing kojic acid to be effective for inhibiting melanin production.

Licorice Extract:
The licorice plant serves many purposes in skin care. The ingredient that is responsible for the skin whitening aspect of the plant is known as glabridin. Glabridin inhibits pigmentation by preventing tyrosinase activation. Studies have shown that it can provide a considerable skin brightening effect while remaining non-toxic to the melanin forming cells. Glabridin is found in very small traces and therefore it is important to ensure that the correct part of the licorice plant is used. Licorice’s anti-inflammatory properties (due to ihibition of superoxide anion production and cyclooxygenase activity) also make it a very popular ingredient in the skin care industry.

Niacinamide is commonly known as Vitamin B3 and is an effective skin lightening compound that works by inhibiting melanosome transfer from melanocytes to keratinocytes. Often this ingredient works best when combined with other skin lightening treatments. Niacinamide (Vitamin B3) is also known to be effective in reducing acne.

Mulberry Extract:
Paper Mulberry extract, is obtained from the root of Broussonetia kazinoki, Siebold. or B. papyrifera, Vent. Tabl. Regn. Veget. or hybrids of both, family Moraceae. Extracts of this root are potent inhibitors of Tyrosinase enzyme. The active constituents present in the extract are Prenylated, polyhydroxylated mono-and bis-phenylderivatives. A 0.4% concentration of paper mulberry extract inhibits tyrosinase by 50% compared to 5.5% for hydroquinone and 10.0% for kojic acid. At 1% paper mulberry extract is not a significant irritant.

Glycolic Acid:
Glycolic Acid is a AHA (alpha hydroxy acid) which promotes exfoliation and a natural brightening of the skin tone. By encouraging cell turnover, glycolic acid not only evens out skin discolorations, but also helps to minimize fine lines and wrinkles. AHA’s such as Glycolic Acid can assist other ingredients in skin lighteners by allowing them to penetrate farther into the skin.

Lactic Acid:
Also an AHA (alpha hydroxy acid), Lactic acid mimics the properties of Glycolic acid but is typically better suited for individuals with sensitive skin. AHA’s such as Lacic Acid can assist other ingredients in skin lighteners by allowing them to penetrate farther into the skin.

Lemon Juice Extract:
Lemon juice is one of nature’s most potent skin bleaching ingredients. Unfortunately it is also very irritating to the skin and should only be used at small concentrations in skin lighteners. Lemon juice is also known to be extremely drying to the skin if applied directly.

Emblica is a patented composition extracted from the plant Phyllanthus emblica. The extract uses a multilevel cascade of antioxidant compounds resulting in a long-lasting and stable antioxidant activity. Recent studies have shown that this natural antioxidant also provides significant skin lightening properties when used in moderate concentrations.

Vitamin C:
Vitamin C is a natural antioxidant that occurs in many different forms (some stable and others unstable) each with distinct properties. Several of these forms have been shown to reduce melanin formation and provide a skin whitening effect when applied topically. These include l-ascorbic acid, magnesium ascorbyl phosphate and sodium ascorbyl phosphate. These forms when used individually or together can assist in slowing down hyperactive melanocytes and thus resulting in lighter skin.

At SMD Cosmetics we only use safe, natural brightening ingredients such as beta-arbutin bearberryry (Uva Ursi) plant, licorice extract, mulberry extract, niacinamide, and vitamin C. The Saromae Radiance Line is the brightening line with almost all of these ingredients, however the Saromae Snail Serum and Inhyunjin Line do contain some of these ingredients.  IF skin brightening is your main goal definitely go for Saromae Radiance!